ASSOCIATE SPOTLIGHT: AN INTERVIEW WITH RASHADUL
August 8, 2025
In our Associate Spotlight series, we are highlighting associates across our Company who are shaping our community and who embody our Centric Brands philosophy every day.
Meet Rashadul Islam Sharif, Coordinator, Design Operations, SELG at Centric Brands Asia. Rashadul serves as the bridge between creativity and production, ensuring that designers’ visions are translated into precise, production-ready tech packs that streamline the journey from concept to finished product across Centric Brands’ diverse portfolio.
The Art of Connection
With a background rooted in fashion design and product development, Rashadul brings an insider’s understanding of the creative process to his current role, where he creates tech packs that serve as the blueprint for bringing designs to life.
This unique positioning allows Rashadul to serve as a translator between two critical worlds: the imaginative realm of design and the exacting requirements of production.
“I enjoy the challenge of problem-solving, refining details and ensuring everything runs smoothly from concept to creation,” he shares. “It’s rewarding to know that my work helps turn a designer’s vision into a finished product that meets both aesthetic and functional standards. That blend of creativity, structure and collaboration keeps me motivated and inspired every day.”
The Journey to Fashion
Rashadul’s path to the fashion industry wasn’t accidental—it was drawn by fashion’s unique power of personal expression. “I’ve always been drawn to the way fashion allows people to communicate who they are without saying a word,” he reflects. “The idea that a design can move from a sketch to something someone wears in their everyday life is incredibly inspiring.”
This attraction to fashion’s transformative journey, from concept to closet, continues to fuel his passion.
Excellence Through Detail
Rashadul’s approach to maintaining excellence is methodical and collaborative. He is detail-oriented, organized and proactive, double-checking work, staying updated on industry standards and communicating clearly with cross-functional teams to avoid errors and keep processes smooth. Consistency and a commitment to quality are key in everything he does.
Living Centric Brands’ Values
In his daily work, Rashadul embodies Centric Brands’ core values through practical action. He stays innovative in how he solves problems and streamlines processes, and resourceful in finding solutions under tight deadlines. His collaborative spirit shines through in cross-team interactions, ensuring alignment while maintaining respectful communication that values every team member’s input and expertise.
Looking toward the future, he’s energized by Centric Brands’ trajectory. “What excites me about the future of Centric Brands is the company’s commitment to innovation and growth. With its diverse portfolio and focus on evolving with consumer needs, there are constant opportunities to learn, improve and contribute to impactful products. I’m excited to be part of a team that embraces change and is always looking ahead.”
Beyond the Office
Rashadul’s colleagues might be surprised to learn about his athletic background: he used to play competitive football and was one of the best strikers on his team. Rashadul notes that this experience taught him a lot about teamwork and staying focused under pressure, skills that translate remarkably well to his current role.
